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Technology experts, industry experience

Roy Mill

Roy Mill, CEO & Co-Founder

What was your journey before you started Joshu?

I remember tinkering with my cousin’s Commodore 64 in the late 80s and being mind blown with the possibility of creating something new with that toy. In the IDF I was a “script kiddie,” an instructor, and a program manager. After that I tried to get away from software development and went to study Philosophy, Politics, and Economics in the Hebrew University. Five years later I moved from Israel to California in 2008 to earn my Ph.D. in Economics from Stanford University.

Shimi Bornstein

Shimi Bornstein, CTO & Co-Founder

What was your journey before starting Joshu?

As a teenager I spent hours listening to music. When my father brought home a Modem and connected us to Haifa University's network, I could not believe my luck. I discovered the world of BBS. Finding the lyrics to The Pixies, Prince and the Revolution, Bob Dylan and many others who helped me survive high school.

Want to join the team? We’re always interested in meeting talented people, especially developers. Email and we’ll let you know when an opportunity to interview is available.

Why “Joshu”?

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Zhàozhōu Cōngshěn (Jōshu), 778–897. Woodcut from Fozu zhengzong daoying, c. 1880.

We wanted our company name to convey a sense of intelligence and wisdom, while still being somewhat playful and accessible. Jōshu (pronounced “Joe-Shoe”) was a Buddhist master from China, especially known for his paradoxical sayings. He seemed like a decent role model.

We also happily discovered that in Japanese, the word joshu means “helper” or “assistant.” Which perfectly describes the kind of relationship we want to have with our customers.

In our logo, the shield represents the security of insurance while the vertical bars inside symbolize the growth we want our customers to experience. And if you aren’t into deep symbolism, that’s ok. It looks nice on a t-shirt, too.

Inspiration A monk asked, “What is Joshu?” The master replied, “East gate, west gate, south gate, north gate.” — Sayings of Zen master Joshu (778–897)