Technology experts, industry experience

I left Academia to become a Product Manager and later Director of Product at Ancestry. In 2017 At-Bay recruited me as their VP of Product Management. That’s where I learned about commercial insurance and where I met Shimi. Together with our teams of extraordinary Product Managers, Designers, and Developers we built At-Bay’s technology stack: a broker portal, a homegrown Policy Admin System, and all the infrastructure that powers them, including the scan and reports.

What makes Joshu special to you?

I’m most excited about the team we were lucky to gather around. Creating something out of nothing is something I was used to do with products but I’m realizing it’s way more exciting to do with companies.

What would others find cool about working with or for Joshu?

We are a group of dedicated, professional, experienced, and caring people. We bring many disciplines together to build a platform that solves real needs for a huge industry that underpins almost all economic activity. We’re in the most exciting and adventerous stage of any company being early and with so much space to expand.

What do you do outside of work?

My wife, Gili, and I have three kids aged 11, 9, and 3. They keep us pretty busy. We like hiking together and hanging out with our friends. I also enjoy listening to podcasts and music, playing on my acoustic guitar, and reading.

I honed my programming skills during my IDF service, at an elite intelligence unit. These skills helped me pay for my degree in Film and Television at Tel Aviv University. While studying, I helped different organizations with the first digital transformation – put Israel's first newspaper online, and built Internet applications for Israeli banks and insurance companies.

Later I was lucky to play a leading role working for several successful startups - Infinidat (Storage), Intucell (Cellular Network optimization) and At-Bay, where I founded and headed the R&ND team. At At-Bay I met Roy, and found a soul mate.

What makes Joshu special to you?

Building great products and teams is always a thrilling adventure. There is never a dull moment. Joshu also takes me back to my roots. I took an active part in the first Internet revolution, and it's exciting to participate in the 'InsureTech 2.0' revolution.

What would others find cool about working with or for Joshu?

Joshu is young at heart. We all try to do things better, and bring value to our clients and colleagues. We also pay attention to details, building not only useful but also a beautiful product.

What do you do outside of work?

I love sports of any type, in any form: playing, playing gaming consoles, watching live sports in person or, watching it on TV. Over the past few years, my wife Noa and I got hooked on Water Polo. We proudly support ASA Tel Aviv, where our 13 years old daughter plays as a right driver. I still listen to music (I love https://wfuv.org), and enjoy reading.